MILAN – Showing the many facets of white through its shades to tell about a color living in our souls.
White as the best summary, the culmination and not a starting-point: with this goal Foris l’origine delle idee chose to present the Formidable Studio at White in The City 2017, the exposition, taking place from 4th to 9th April, which will bring the installations of world famous superstars in the most beautiful buildings in Milan.
Among the participants Boeri, Libeskind, Chipperfield, Urquiola and Zaha Hadid Architects, just to get an idea of the project by Giulio Cappellini, thought to be near to the Brera Art Gallery, the Accademia di Belle Arti di Brera, the former church of San Carpoforo and Palazzo Cusani.
During this event, Foris presents its new lamp Frame, designed by Giulia Ciccarese (28) and Devis Busato (35), respectively, interior designer and architect, who in 2014 inaugurated the formIDable Studio .
Since then, we have started several collaborations with some Italian leading interior design companies, celebrated today by the presence of two of their works in different areas of the Milan Design Week 2017.
The installation will be set up in the hall of Class Editori Space (Via Burigozzo 1/B, crossroad with Corso Italia), where several young designers from around the world will give their interpretation of white by different ways.
The goal is to leave a strong mark in the decor.
Frame is a family of wall, swinging and floor lamps, designed to shape and frame light.
The support for any frame was manufactured throught a system of rectangular metallic outlines and magnetic hooks. Frames are just square “frames made of light”, enabling to set several spatial configurations.
We chose not to give neither material nor dimensional limits. Once again we are going to see objects which are very different, such as purely ornamental objects, objects to be worn, to be looked, functional objects that emphasise this white once again with different materials and different shapes,
the curator Giulio Cappellini continues,
I think the key issue is to focus on quality, as Milan design week continues to be the largest in the world. We really have to preserve the quality of the installations.